Customer analytics Definitions
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A
A/B testing (split testing)
A/B testing, sometimes called split testing, is an assessment tool for identifying which version of something helps an individual or organization meet a business goal more effectively.
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advanced analytics
Advanced analytics is a broad category of inquiry that can be used to help drive changes and improvements in business practices.
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association rules (in data mining)
Association rules are if-then statements that help to show the probability of relationships between data items within large data sets in various types of databases.
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B
big data analytics
Big data analytics is the often complex process of examining large and varied data sets, or big data, to uncover information -- such as hidden patterns, unknown correlations, market trends and customer preferences -- that can help organizations make informed business decisions.
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C
customer analytics (customer data analytics)
Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and customer behavior to identify, attract and retain the most profitable customers.
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customer intelligence (CI)
Customer intelligence (CI) is information derived from customer data that an organization collects from both internal and external sources.
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D
data preparation
Data preparation is the process of gathering, combining, structuring and organizing data so it can be analyzed as part of data visualization, analytics and machine learning applications.
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data sampling
Data sampling is a statistical analysis technique used to select, manipulate and analyze a representative subset of data points to identify patterns and trends in the larger data set being examined.
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data science as a service (DSaaS)
Data science as a service (DSaaS) is a form of outsourcing that involves the delivery of information gleaned from advanced analytics applications run by data scientists at an outside company to corporate clients for their business use.
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F
funnel analysis
Funnel analysis is a way to measure and improve the performance of customer interactions in a step-wise progression from the initial customer contact to a predetermined conversion metric.
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G
Google Advertising ID
Google Advertising ID is a piece of universally unique identifier code that allows mobile applications running on Android devices to identify users and gather data for the purposes of building profiles.
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Google Analytics
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
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L
location intelligence (LI)
Location intelligence (LI) is a business analysis tool capability that enables companies to gather geographic- and location-related data to better understand global, regional and local business trends.
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M
mobile location analytics (MLA)
Mobile location analytics is a method used by retailers to track the movements of shoppers throughout their stores.
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P
predictive analytics
Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends.
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R
revenue attribution
Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.
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S
social analysis
Social analysis is the practice of analyzing a situation or social problem through objective, systematic exploration.
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social media analytics
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions.