Customer analytics Definitions
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A
A/B testing (split testing)
A/B testing, sometimes called split testing, is an assessment tool for identifying which version of something helps an individual or organization meet a business goal more effectively.
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advanced analytics
Advanced analytics is a broad category of inquiry that can be used to help drive changes and improvements in business practices.
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association rules (in data mining)
Association rules are if-then statements that help to show the probability of relationships between data items within large data sets in various types of databases.
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B
big data analytics
Big data analytics is the often complex process of examining large and varied data sets -- or big data -- to uncover information including hidden patterns, unknown correlations, market trends and customer preferences that can help organizations make informed business decisions.
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C
customer analytics (customer data analytics)
Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and customer behavior to identify, attract and retain the most profitable customers.
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customer intelligence (CI)
Customer intelligence (CI) is information derived from customer data that an organization collects from both internal and external sources.
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D
data preparation
Data preparation is the process of gathering, combining, structuring and organizing data so it can be analyzed as part of data visualization, analytics and machine learning applications.
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data sampling
Data sampling is a statistical analysis technique used to select, manipulate and analyze a representative subset of data points to identify patterns and trends in the larger data set being examined.
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data science as a service (DSaaS)
Data science as a service (DSaaS) is a form of outsourcing that involves the delivery of information gleaned from advanced analytics applications run by data scientists at an outside company to corporate clients for their business use.
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F
funnel analysis
Funnel analysis is a way to measure and improve the performance of customer interactions in a step-wise progression from the initial customer contact to a predetermined conversion metric.
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G
Google Advertising ID
Google Advertising ID is a piece of universally unique identifier code that allows mobile applications running on Android devices to identify users and gather data for the purposes of building profiles.
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Google Analytics
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
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L
location intelligence (LI)
Location intelligence (LI) is a business analysis tool capability that enables companies to gather geographic- and location-related data to better understand global, regional and local business trends.
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M
mobile location analytics (MLA)
Mobile location analytics is a method used by retailers to track the movements of shoppers throughout their stores.
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P
predictive analytics
Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends.