Analytics Definitions

  • A

    A/B testing (split testing)

    A/B testing is a statistical method used to assess proposed changes to a product or service.

  • Ad Hoc Analysis

    Ad hoc analysis is a business intelligence (BI) process designed to answer a single, specific business question.

  • advanced analytics

    Advanced analytics is a broad category of inquiry that can be used to help drive changes and improvements in business practices.

  • association rules (in data mining)

    Association rules are if-then statements that help to show the probability of relationships between data items within large data sets in various types of databases.

  • B

    big data analytics

    Big data analytics is the often complex process of examining large and varied data sets -- or big data -- to uncover information including hidden patterns, unknown correlations, market trends and customer preferences that can help organizations make informed business decisions.

  • business analytics (BA)

    Business analytics (BA) is the practice of iterative, methodical exploration of an organization's data, with an emphasis on statistical analysis.

  • C

    Campbell's Law

    Campbell's Law is the observation that once a metric has been identified as a primary indicator for success, its ability to accurately measure success tends to be compromised.  

  • collaborative BI (collaborative business intelligence)

    Collaborative BI (collaborative business intelligence) is the merging of business intelligence software with collaboration tools, including social and Web 2.0 technologies, to support improved data-driven decision making.

  • customer analytics (customer data analytics)

    Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information and customer behavior to identify, attract and retain the most profitable customers.

  • customer intelligence (CI)

    Customer intelligence (CI) is information derived from customer data that an organization collects from both internal and external sources.

  • D

    data artist

    A data artist is a business analytics (BA) specialist who creates graphs, charts, infographics and other visual tools that help people understand complex data.

  • data exploration

    Data exploration should be the first step in any data analysis. Its purpose is to familiarize analysts with the features of the dataset with which they are working.

  • data journalism

    Data journalism in an approach to writing for the public in which the journalist analyzes large data sets to identify potential news stories.

  • data preparation

    Data preparation is the process of gathering, combining, structuring and organizing data so it can be analyzed as part of data visualization, analytics and machine learning applications.

  • data sampling

    Data sampling is a statistical analysis technique used to select, manipulate and analyze a representative subset of data points to identify patterns and trends in the larger data set being examined.

-ADS BY GOOGLE

SearchDataManagement

SearchAWS

SearchContentManagement

SearchCRM

SearchOracle

SearchSAP

SearchSQLServer

SearchSalesforce

Close