Predictive analytics Definitions

  • P

    predictive analytics

    Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends.

  • R

    R programming language

    The R programming language is an open source scripting language for predictive analytics and data visualization.

  • revenue attribution

    Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.

  • S

    SAS Institute Inc.

    SAS Institute Inc. is a software vendor that specializes in advanced and predictive analytics applications, as well as business intelligence and data visualization tools.

  • Scala (Scalable Language)

    Scala is a software programming language that mixes object-oriented methods with functional programming capabilities. It was used to create the scalable Spark analytics engine.

  • U

    unstructured data

    Unstructured data is information, in many different forms, that doesn't hew to conventional data models and thus typically isn't a good fit for a mainstream relational database.

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