R - Definitions
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R
R programming language
The R programming language is an open source scripting language for predictive analytics and data visualization.
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real-time business intelligence (RTBI)
Real-time business intelligence (RTBI) combines data analytics and various data processing tools to enable access to the most recent, up-to-the-minute relevant data and visualizations.
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revenue attribution
Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.