Business Analytics/Business Intelligence Definitions
This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing business analytics and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.
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E
enterprise mashup (or data mashup)
An enterprise mashup is the integration of heterogeneous digital data and applications from multiple sources for business purposes. An enterprise mashup is also sometimes known as a business mashup or, less precisely, as a data mashup.
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F
funnel analysis
Funnel analysis is a way to measure and improve the performance of customer interactions in a step-wise progression from the initial customer contact to a predetermined conversion metric.
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G
Google Advertising ID
Google Advertising ID is a piece of universally unique identifier code that allows mobile applications running on Android devices to identify users and gather data for the purposes of building profiles.
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Google Analytics
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
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Google Analytics dashboard
The Google Analytics dashboard is a user interface to the company’s Web analytics product. Google Analytics is a free service that provides statistics and basic analytical tools for marketing and search engine optimization (SEO) purposes.
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H
Hadoop cluster
A Hadoop cluster is a special type of computational cluster designed specifically for storing and analyzing huge amounts of unstructured data in a distributed computing environment.
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heat map (heatmap)
A heat map is a two-dimensional representation of data in which values are represented by colors. Heat maps allow users to understand and analyze complex data sets.
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I
in-database analytics
In-database analytics is a scheme for processing data within the database, avoiding the data movement that slows response time.
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in-memory analytics
In-memory analytics queries data residing in a computer’s random access memory (RAM) rather than data stored on physical disks. This results in vastly shortened query response times.
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K
key performance indicators (KPIs)
Key performance indicators (KPIs) are business metrics used by corporate executives and other managers to track and analyze factors deemed crucial to the success of an organization.
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L
Lambda architecture
Lambda architecture is an approach to big data management that provides access to batch processing and near real-time processing with a hybrid approach.
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location intelligence (LI)
Location intelligence (LI) is a business analysis tool capability that enables companies to gather geographic- and location-related data to better understand global, regional and local business trends.
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logistic regression
Logistic regression is a statistical analysis method used to predict a data value based on prior observations of a data set. A logistic regression model predicts a dependent data variable by analyzing the relationship between one or more existing independent variables.
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M
MapR
MapR Technologies is a distributed data platform for AI and analytics provider that enables enterprises to apply data modeling to their business processes with the goal of increasing revenue, reducing costs and mitigating risks.
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MicroStrategy
MicroStrategy is an enterprise business intelligence (BI) application software vendor.