Business Analytics/Business Intelligence Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing business analytics and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • L

    location intelligence (LI)

    Location intelligence (LI) is a business analysis tool capability that enables companies to gather geographic- and location-related data to better understand global, regional and local business trends.

  • logistic regression

    Logistic regression is a statistical analysis method used to predict a data value based on prior observations of a data set.

  • M

    MapR

    MapR Technologies is a distributed data platform for AI and analytics provider that enables enterprises to apply data modeling to their business processes with the goal of increasing revenue, reducing costs and mitigating risks.

  • MicroStrategy

    MicroStrategy is an enterprise business intelligence (BI) application software vendor.

  • mobile business intelligence

    Mobile business intelligence is an extension of business intelligence (BI) from desktops and laptops to mobile devices such as Blackberry, iPhone, and iPad.  Reports, charts, graphs, and alerts are designed for viewing on smaller mobile screens. 

  • mobile location analytics (MLA)

    Mobile location analytics is a method used by retailers to track the movements of shoppers throughout their stores.

  • N

    named entity

    A named entity is a term or phrase that identifies an object from a set of other objects with similar attributes.

  • natural language processing (NLP)

    Natural language processing (NLP) is the ability of a computer program to understand human language as it is spoken.

  • noisy data

    Noisy data is meaningless data. The term was often used as a synonym for corrupt data, but its meaning has expanded to include data from unstructured text that cannot be understood by machines.  

  • noisy text

    Noisy text is an electronically-stored communication that cannot be categorized properly by a text mining software program. Noisy text is often caused by an end user's excessive use of idiomatic expressions, abbreviations, chat and text acronyms or business-specific lingo.

  • O

    OLAP dashboard

    The “OLAP” designation indicates that one or more of the graphs or reports (sometimes referred to as “panes,” in the dashboard) are based on an OLAP (Online Analytical Processing) data source. 

  • open source business intelligence (OSBI)

    Open source business intelligence (BI) is, technically, free BI. Instead of selling traditional software licenses, open source BI vendors charge subscription or support fees for their commercial products.

  • operational efficiency

    Operational efficiency is the ability of an organization to reduce waste in time, effort and materials as much as possible, while still producing a high-quality service or product.

  • operational intelligence (OI)

    Operational intelligence (OI) is an approach to data analysis that enables decisions and actions in business operations to be based on real-time data as it's generated or collected by companies.

  • P

    performance scorecard

    A performance scorecard is a graphic or an application that depicts the progress over time of some entity, such as an enterprise, an employee or a business unit, toward some type of goal.

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