Business Analytics/Business Intelligence Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing business analytics and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • R

    R programming language

    The R programming language is an open source scripting language for predictive analytics and data visualization.

  • real-time business intelligence (BI)

    Real-time business intelligence is an approach to data analytics that enables business users to get up-to-the-minute data by directly accessing operational systems.

  • revenue attribution

    Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming from and optimize how advertising budgets are spent in the future.

  • S

    SAS Institute Inc.

    SAS Institute Inc. is a software vendor that specializes in advanced and predictive analytics applications, as well as business intelligence and data visualization tools.

  • Scala (Scalable Language)

    Scala is a software programming language that mixes object-oriented methods with functional programming capabilities. It was used to create the scalable Spark analytics engine.

  • self-service analytics

    Self-service analytics is an approach to advanced analytics that gives the ability to conduct analyses to business users, rather than data scientists.

  • self-service business intelligence (BI)

    Self-service business intelligence (BI) is an approach to data analytics that enables business users to access and work with corporate data even if they do not have a background in statistical analysis, BI or data mining.

  • small multiples

    Small multiples (also called trellis charts or lattice charts) provide data visualization of many small, interrelated graphs clustered together in a single display.

  • social analysis

    Social analysis is the practice of analyzing a situation or social problem through objective, systematic exploration.

  • social media analytics

    Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions.

  • Software as a Service BI (SaaS BI)

    Software as a Service business intelligence (SaaS BI) is a delivery model for business intelligence in which applications are typically deployed outside of a company’s firewall at a hosted location.

  • sparkline

    A sparkline is a small embedded line graph that illustrates a single trend. Sparklines do not include axes or labels; context comes from the related content.

  • spreadmart (spreadsheet data mart)

    A spreadmart (spreadsheet data mart) is a situation in which a company's employees has inconsistent views of corporate data because each department relies on the data from their own spreadsheets.

  • T

    text mining (text analytics)

    Text mining is the process of exploring and analyzing large amounts of unstructured text data aided by software that can identify concepts, patterns, topics, keywords and other attributes in the data.

  • text tagging

    Text tagging is the process of manually or automatically adding tags or annotation to various components of unstructured data as one step in the process of preparing such data for analysis.

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