Business Analytics/Business Intelligence Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing business analytics and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • S

    Software as a Service BI (SaaS BI)

    Software as a Service business intelligence (SaaS BI) is a delivery model for business intelligence in which applications are typically deployed outside of a company’s firewall at a hosted location.

  • sparkline

    A sparkline is a small embedded line graph that illustrates a single trend. Sparklines do not include axes or labels; context comes from the related content.

  • spreadmart (spreadsheet data mart)

    A spreadmart (spreadsheet data mart) is a situation in which a company's employees has inconsistent views of corporate data because each department relies on the data from their own spreadsheets.

  • T

    text mining (text analytics)

    Text mining is the process of exploring and analyzing large amounts of unstructured text data aided by software that can identify concepts, patterns, topics, keywords and other attributes in the data.

  • text tagging

    Text tagging is the process of manually or automatically adding tags or annotation to various components of unstructured data as one step in the process of preparing such data for analysis.

  • U

    unstructured data

    Unstructured data is information, in many different forms, that doesn't hew to conventional data models and thus typically isn't a good fit for a mainstream relational database.

  • unstructured text

    The unstructured text collected from social media activities plays a key role in predictive analytics for the enterprise because it is a prime source for sentiment analysis to determine the general attitude of consumers toward a brand or idea.

  • V

    visual analytics

    Visual analytics is a form of inquiry in which data that provides insight into solving a problem is displayed in an interactive, graphical manner.

  • W

    Web analytics

    Web analytics is the process of analyzing the behavior of visitors to a Web site.

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