Business Analytics/Business Intelligence Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing business analytics and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • U

    unstructured data

    Unstructured data is information, in many different forms, that doesn't hew to conventional data models and thus typically isn't a good fit for a mainstream relational database.

  • unstructured text

    The unstructured text collected from social media activities plays a key role in predictive analytics for the enterprise because it is a prime source for sentiment analysis to determine the general attitude of consumers toward a brand or idea.

  • V

    visual analytics

    Visual analytics is a form of inquiry in which data that provides insight into solving a problem is displayed in an interactive, graphical manner.

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