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The market for embedded business intelligence (BI) tools represents a large and growing share of BI vendor revenues. The embedded BI market revolves primarily around selling BI software to independent software vendors (ISVs) and independent service providers (ISPs) that want to add best-in-class reporting and analytical functionality to their commercial software applications. In some cases, the ISVs and ISPs embed an entire BI tool; in other cases, they build BI functionality from scratch or leverage open source or commercial charting and report libraries. User organizations also embed BI functionality into core business applications, such as finance and accounting, enterprise resource planning and customer relationship management applications. This Benchmark Report examines the market for embedded BI and current adoption trends.