Structuring a big data strategy

Last updated:September 2013

Editor's note

Gain valuable customer insights. Predict the future. Create new business opportunities. Big data holds these promises and more, but IT executives first need to formulate a clear business case and execution strategy. Without those elements in place, any effort put forth to gather, classify, analyze and ultimately act on data might be for naught. 

This essential guide prepares business and IT executives for success by showing how their peers have made the business case for big data and rolled out a big data strategy in their organizations. Learn the tools, technologies and strategies used to turn big data into big business insights.

1Big data strategy: A video tutorial

Watch these video interviews with well-known data management consultants and big data technology users to find out how they ensure big data success over the long haul.

2The technology that backs the business plan

The key to launching and maintaining a successful big data strategy is aligning the goals of the initiative with the goals of the business. Once those goals are fully understood, it's time to find the technology that supports the plan. This section provides readers with information on the tools and technologies that build the big data ecosystem.

3PayPal chief scientist on cracking the code for big data analytics

Now that you've established a strong base for your big data strategy and initiatives, it's time to find out how your peers have implemented these technologies. Learn how to move forward with a big data program from real-world technology and business professionals who are making it happen today.