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December 2012, Volume 1, Issue 12

BI projects play key role in improving business and IT alignment

In the lead article in this issue of BI Trends + Strategies, consultant and BeyeNETWORK expert Claudia Imhoff offers advice on how to bridge the divide between IT and the business on projects such as business intelligence and data warehousing initiatives. Unmet expectations, late deliveries, over-budget projects—in many organizations, both sides are left feeling frustrated after technology deployments because what business users want doesn’t match what IT thinks it should deliver. Imhoff details strategies for closing the gap and better aligning IT plans with business requirements. Also in the December issue, consultant and BeyeNETWORK expert Barry Devlin assesses the progress of the big data phenomenon during 2012, detailing the leaps forward as well as the stumbles. The third article, from, examines how social media analytics can help organizations peer into the minds of customers—if it’s done right.

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