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Trending topic: Big data benefits for better business performance

Mark your calendars for a tweet jam on big data best practices and business value, led by Forrester's Boris Evelson and TechTarget's Wayne Eckerson.

Many organizations recognize the benefits that can be gained by using big data in business intelligence and analytics applications. But not every company is properly prepared to successfully turn that data into competitive advantages and reap a return on investment -- some aren't even close. That's where we come in.

Join SearchBusinessAnalytics Wednesday, Feb. 5, on Twitter to discuss big data benefits, best practices and challenges. Helping to moderate the site's inaugural tweet jam are Forrester Research Inc. analyst Boris Evelson and Wayne Eckerson, an industry analyst at TechTarget and president of consultancy Eckerson Group Inc. Answer and discuss questions posed by TechTarget editors at @BizAnalyticsTT, benefit from Eckerson's and Evelson's tips and advice, engage with other data analytics professionals or simply observe the conversation under the #TalkingBigData hashtag.

All the details:

Date: Wednesday, Feb. 5, 2014

Time: 3-3:30 p.m. EST

Host: @BizAnalyticsTT

Experts: @bevelson, @weckerson

Hashtag: Use and follow #TalkingBigData

Whether you're new to Twitter or a social media pro, here are some helpful suggestions to keep in mind while joining us for this tweet jam:

  • Introduce yourself. Before joining the conversation, let us know who you are. Include your name, organization and job title in your first #TalkingBigData tweet.
  • Tell us what is what. SearchBusinessAnalytics editors will ask a series of questions to followers between 3 and 3:30 p.m. EST. Preface your answers with A1 (for Answer 1), A2, A3 and so on, and include "#TalkingBigData." That way, we can answer any questions or discuss ideas without getting confused.
  • Stay within character limits. Remember that Twitter permits 140 characters per tweet. If you've got a lot to say, tweet multiple responses to each question.
  • Engage with the community. This is an opportunity to network and connect with Twitter users on the same wavelength. Retweet responses you agree with, and reply to those you don't.
  • Connect with our experts. Evelson and Eckerson join us as both discussion leaders and BI and analytics experts; don't hesitate to ask them follow-up questions directly.

Please direct questions, RSVPs or other concerns to associate managing editor Joe Hebert. Email him at, and follow him on Twitter: @jhbrt_TT.

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