Manage

Manage

Learn to apply best practices and optimize your operations.

• Social media analytics applications live and die by the data

  This handbook provides insight and advice on how to use analytics to get information on customer sentiment and marketing opportunities from sets of social media data. Continue Reading

• Social media analytics best practices tempered by privacy laws

  Social media provides a fertile landscape of information and insight into consumer behavior, but collecting and analyzing that data carries all sorts of privacy pitfalls. Continue Reading

• 6 tips for effective customer data mining

  Digging into customer analytics can improve sales opportunities -- but how does an organization balance that against data privacy concerns? Get insights from data professionals. Continue Reading

• McDonald's orders up customer service analytics, shakes up fast food

  The fast-food giant is acquiring Dynamic Yield, a big data analytics platform, in pursuit of a more personalized customer experience on drive-thru and digital orders. Continue Reading

• Beyond customer sentiment: How to put NLP technology to work

  Natural language processing tools and apps have finally arrived -- but how are organizations putting NLP to work? Here are some possibilities that might not be obvious. Continue Reading

• A future data scientist needs business, deep learning skills

  As automation grows, data scientists will focus more on business needs, strategic oversight and deep learning and less on model creation and other routine tasks.Continue Reading

• How to integrate Power BI and SharePoint via embedded reports

  Expert Brien Posey explains two methods for including Power BI reports on pages in SharePoint Online's cloud service: publishing a link to a report, or embedding one.Continue Reading

• Analytics an uneasy balance between data collection and privacy

  In the age of GDPR and privacy regulations, attention must be paid to user privacy. Data management tools that employ AI as part of analytics can help achieve that.Continue Reading

• 3 best practices for harnessing social media analytics data

  How can organizations leverage social media analytics data? Analytics professionals offer tips, starting with picking metrics that track to your goals.Continue Reading

• What to consider when choosing big data file formats

  While JSON may be the go-to data format for developers, Parquet, ORC or other options may be better for analytics applications. Learn more about big data file formats.Continue Reading

• Information Builders CEO on cloud-first approach, machine learning

  Information Builders' new CEO, Frank Vella, said the company's focus on cloud and machine learning will help it solidify a firm position in today's BI and analytics market.Continue Reading

• 5 tips for migrating to BI in the cloud without overpaying

  Moving BI and analytics to the cloud requires a strategy to avoid excessive costs. Get tips from experts and IT pros on what to watch out for and what to address.Continue Reading

• Better sentiment analysis can bolster customer data analytics

  Customer data analytics are easy to gather in the social media era -- but they can be misleading if based on sentiment analysis culled from automated social media monitoring.Continue Reading

• How to make a self-service BI tools deployment less painful

  Self-service BI can be a big change for everyone in an organization. Expert Rick Sherman offers three principles to keep in mind that could make things easier.Continue Reading

• Bolster citizen data scientists with support, training

  As more citizen data scientists take on work traditionally tasked to business analysts, organizations must consider how to support them. Start with a centralized data team.Continue Reading