Advanced analytics software
- February 21, 2014
A new survey reveals industry hot topics, including a lack of skills and leadership in the industry, two big data trends that are likely to continue.
- February 14, 2014
Revolution Analytics brings the R programming language to the cloud, while SAS readies a new in-memory analytics platform to run on Hadoop.
- February 07, 2014
Uplift modeling programs can be labor-intensive and tricky without the expertise of an experienced marketing team.
- February 06, 2014
An O'Reilly Media survey on data scientist salaries reflects a strong demand for skilled analytics workers. Get details in this podcast discussion.
- December 26, 2013
Big data hype continued to grow throughout 2013. The year ahead will determine whether the hype is justified.
- December 18, 2013
There's talk about the imminent demise of the cookies used in tracking and analyzing Web activity, but online advertising insiders say it's all hype.
- November 25, 2013
The need to understand customers more deeply is driving an increased focus on marketing analytics, according to attendees at a SAS conference.
- November 07, 2013
Marketing analytics tools can help marketers optimize campaigns. Step one is gathering large amounts of customer data.
- November 01, 2013
Many people know the "three Vs" definition of big data, but it's the third V -- variety -- that creates the most challenges.
- October 30, 2013
Traditional executives may base a lot of decisions on their gut, but successful companies leverage data-driven decisions for important initiatives.
- October 17, 2013
Predictive analytics consultant and author Eric Siegel discusses uplift modeling, an emerging technique aimed at pinpointing marketing efforts.
- October 11, 2013
Uplift modeling is helping leading-edge marketers and political campaigners to more precisely target the "persuadable" members of their audience.
- October 04, 2013
Healthcare analytics is helping hospitals avoid readmission penalties associated with the Affordable Care Act.
- September 25, 2013
In a video Q&A, consultant Shawn Rogers discusses where companies stand on using big data tools and says a skills shortage is a common roadblock.
- September 09, 2013
TDWI's Fern Halper talks about work underway to develop a big data analytics maturity model. She said organizations are taking different tacks.