- February 06, 2015
IT observers caution organizations against data for data’s sake, urging instead a focus on the best technology for the business problem at hand.
- November 21, 2014
Two new resources released over the past month reinforce the notion that companies are becoming more focused on getting real business value from their analytics initiatives.
- October 29, 2014
Many companies don't apply data analytics tools to IT security processes. But commentators at a SAS conference said doing so could help them identify and stop security threats.
- July 17, 2014
GraphLab releases new analytics platform to take machine learning techniques to enterprise scale.
- June 27, 2014
Analytics vendors like the commercial potential of R. Teradata is set to become the latest to make a play for users of this popular open-source tool.
- March 14, 2014
Professional teams are moving quickly to adopt sports analytics. But not everyone is sold on the benefits of data analysis.
- March 07, 2014
The world of sports is rapidly embracing data analytics techniques. Businesses have a lot to learn from professional teams' experiences.
- February 27, 2014
Creating an analytics architecture out of thin air may seem like a daunting task, but it can help make businesses more competitive in a hurry.
- February 14, 2014
Revolution Analytics brings the R programming language to the cloud, while SAS readies a new in-memory analytics platform to run on Hadoop.
- February 07, 2014
Uplift modeling programs can be labor-intensive and tricky without the expertise of an experienced marketing team.
- December 18, 2013
There's talk about the imminent demise of the cookies used in tracking and analyzing Web activity, but online advertising insiders say it's all hype.
- November 07, 2013
Marketing analytics tools can help marketers optimize campaigns. Step one is gathering large amounts of customer data.
- October 30, 2013
Traditional executives may base a lot of decisions on their gut, but successful companies leverage data-driven decisions for important initiatives.
- October 17, 2013
Big data gets a lot of hype, but when it comes to developing predictive models, it may not be as useful as some think.
- October 17, 2013
Predictive analytics consultant and author Eric Siegel discusses uplift modeling, an emerging technique aimed at pinpointing marketing efforts.