- December 26, 2013
In a podcast interview, consultant Lee Feinberg discusses the potential benefits of data visualization and details best practices and common missteps.
- December 19, 2013
In a Q&A, author David Loshin details how business intelligence managers can enhance BI success, from building dashboards to demonstrating value.
- December 18, 2013
There's talk about the imminent demise of the cookies used in tracking and analyzing Web activity, but online advertising insiders say it's all hype.
- November 25, 2013
The need to understand customers more deeply is driving an increased focus on marketing analytics, according to attendees at a SAS conference.
- November 07, 2013
Marketing analytics tools can help marketers optimize campaigns. Step one is gathering large amounts of customer data.
Sponsored by Intel - Hyperconverged infrastructure promises to make organisations more agile and cost-effective, with new storage technologies replacing legacy systems within a high-performance software-defined IT architecture. See More
Sponsored by CloudHealth - As enterprises continue to add new use cases and workloads to their cloud portfolio, the stakes keep rising for potential governance speed bumps. Business users and IT professionals alike are now using the cloud for everything from compliance and security to cloud-native application development and infrastructure optimization. But this makes policy management more difficult, time consuming and costly, especially with so many cloud services being purchased and deployed outside the scope, visibility and control of a centralized IT operations group. See More
Sponsored by Intel - It’s a modern truism that there’s no such thing as digital transformation―only business transformation in the digital age. But one technological factor is common no matter which terminology you prefer: Making the right use of the cloud for your organisation is essential. See More
Sponsored by CloudHealth - In the era of Cloud 1.0, early adopters were often drawn to the cloud because it allowed them to reduce Capex and move to a more predictable subscription pricing model. In recent years, cloud adoption has surged because organizations have recognized that it not only reduces their hardware purchases and per-seat software licenses but provides many operational benefits as well. See More
- November 01, 2013
Many people know the "three Vs" definition of big data, but it's the third V -- variety -- that creates the most challenges.
- October 30, 2013
Traditional executives may base a lot of decisions on their gut, but successful companies leverage data-driven decisions for important initiatives.
- October 29, 2013
Health policymakers are hopeful that geographic information system software can point them toward better quality and lower-cost care.
- October 21, 2013
Some businesses have a lot to gain from location intelligence, but it isn't the right destination for every industry.
- October 17, 2013
Big data gets a lot of hype, but when it comes to developing predictive models, it may not be as useful as some think.
- October 17, 2013
Predictive analytics consultant and author Eric Siegel discusses uplift modeling, an emerging technique aimed at pinpointing marketing efforts.
- October 11, 2013
Uplift modeling is helping leading-edge marketers and political campaigners to more precisely target the "persuadable" members of their audience.
- October 04, 2013
Healthcare analytics is helping hospitals avoid readmission penalties associated with the Affordable Care Act.
- October 03, 2013
You can't demonstrate a projected return on investment for a proposed business intelligence or analytics project? Maybe you shouldn't have to.
- September 25, 2013
In order to improve business decision making, some consultants say companies need to embrace operational business intelligence tools and processes.