- December 26, 2013
In a podcast interview, consultant Lee Feinberg discusses the potential benefits of data visualization and details best practices and common missteps.
- December 19, 2013
In a Q&A, author David Loshin details how business intelligence managers can enhance BI success, from building dashboards to demonstrating value.
- December 18, 2013
There's talk about the imminent demise of the cookies used in tracking and analyzing Web activity, but online advertising insiders say it's all hype.
- November 25, 2013
The need to understand customers more deeply is driving an increased focus on marketing analytics, according to attendees at a SAS conference.
- November 07, 2013
Marketing analytics tools can help marketers optimize campaigns. Step one is gathering large amounts of customer data.
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- November 01, 2013
Many people know the "three Vs" definition of big data, but it's the third V -- variety -- that creates the most challenges.
- October 30, 2013
Traditional executives may base a lot of decisions on their gut, but successful companies leverage data-driven decisions for important initiatives.
- October 29, 2013
Health policymakers are hopeful that geographic information system software can point them toward better quality and lower-cost care.
- October 21, 2013
Some businesses have a lot to gain from location intelligence, but it isn't the right destination for every industry.
- October 17, 2013
Big data gets a lot of hype, but when it comes to developing predictive models, it may not be as useful as some think.
- October 17, 2013
Predictive analytics consultant and author Eric Siegel discusses uplift modeling, an emerging technique aimed at pinpointing marketing efforts.
- October 11, 2013
Uplift modeling is helping leading-edge marketers and political campaigners to more precisely target the "persuadable" members of their audience.
- October 04, 2013
Healthcare analytics is helping hospitals avoid readmission penalties associated with the Affordable Care Act.
- October 03, 2013
You can't demonstrate a projected return on investment for a proposed business intelligence or analytics project? Maybe you shouldn't have to.
- September 25, 2013
In order to improve business decision making, some consultants say companies need to embrace operational business intelligence tools and processes.