News

News

• November 25, 2013 25 Nov'13

  SAS users eye marketing data analysis, changing big data landscape

  The need to understand customers more deeply is driving an increased focus on marketing analytics, according to attendees at a SAS conference.

• November 07, 2013 07 Nov'13

  Marketing analytics tools sharpen campaigns, require lots of data

  Marketing analytics tools can help marketers optimize campaigns. Step one is gathering large amounts of customer data.

• November 01, 2013 01 Nov'13

  Big data definitions fail to describe challenges of large data sets

  Many people know the "three Vs" definition of big data, but it's the third V -- variety -- that creates the most challenges.

• October 30, 2013 30 Oct'13

  Overcome executive objections to embrace data-driven decisions

  Traditional executives may base a lot of decisions on their gut, but successful companies leverage data-driven decisions for important initiatives.

• October 29, 2013 29 Oct'13

  Health industry tackles problems with help from GIS software

  Health policymakers are hopeful that geographic information system software can point them toward better quality and lower-cost care.

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• October 21, 2013 21 Oct'13

  The buzz: Location intelligence software puts data on the map

  Some businesses have a lot to gain from location intelligence, but it isn't the right destination for every industry.

• October 17, 2013 17 Oct'13

  Limited role for big data seen in developing predictive models

  Big data gets a lot of hype, but when it comes to developing predictive models, it may not be as useful as some think.

• October 17, 2013 17 Oct'13

  Predictive Analytics World founder explains how uplift modeling works

  Predictive analytics consultant and author Eric Siegel discusses uplift modeling, an emerging technique aimed at pinpointing marketing efforts.

• October 11, 2013 11 Oct'13

  Uplift modeling reshapes the art, and science, of customer persuasion

  Uplift modeling is helping leading-edge marketers and political campaigners to more precisely target the "persuadable" members of their audience.

• October 04, 2013 04 Oct'13

  Healthcare analytics programs help hospitals avoid readmission penalties

  Healthcare analytics is helping hospitals avoid readmission penalties associated with the Affordable Care Act.

• October 03, 2013 03 Oct'13

  Bow down to the IT ROI throne on all BI projects? Fuggedaboutit!

  You can't demonstrate a projected return on investment for a proposed business intelligence or analytics project? Maybe you shouldn't have to.

• September 25, 2013 25 Sep'13

  Operational BI: No longer just an option for smart businesses?

  In order to improve business decision making, some consultants say companies need to embrace operational business intelligence tools and processes.

• September 25, 2013 25 Sep'13

  Rogers: Lack of big data skills poses biggest impediment to adoption

  In a video Q&A, consultant Shawn Rogers discusses where companies stand on using big data tools and says a skills shortage is a common roadblock.

• September 09, 2013 09 Sep'13

  TDWI at work on maturity model for big data analytics

  TDWI's Fern Halper talks about work underway to develop a big data analytics maturity model. She said organizations are taking different tacks.

• September 09, 2013 09 Sep'13

  TDWI BI Executive Summit puts emerging BI trends on display

  TDWI conference attendees discussed big data's usefulness, data gathering in the wake of the Snowden revelations, and other BI and analytics trends.