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Cloud data management systems, sports analytics heat up

In this edition of Talking Data, we discuss why businesses are looking to cloud-based data management systems and how analytics is reshaping sports media.

These days, businesses need to think cloud first for their data warehousing and business intelligence projects, according to speakers at the recent TDWI Executive Summit in Las Vegas.

In this edition of Talking Data, TechTarget editor Ed Burns recaps the event and explains why the cloud was such a hot topic. Several speakers explained why the cloud should be considered almost a default position for new projects and how businesses can benefit from a cloud-first approach. Even though cloud data management systems technology has been around for years, a couple issues held back adoption. But increasingly, businesses are seeing that potential benefits outweigh the perceived downside. In a world where price and scalability are crucial, businesses are finding that the cloud simply makes too much sense to overlook.

This podcast also recaps the recent MIT Sloan Sports Analytics Conference, held in Boston. This event has taken place every year going back to 2007, but has really heated up in recent years. Stats have always been a major focus in sports, but today deep statistical analyses are permeating television broadcasts, news coverage and other areas of fan engagement. The event was notable this year for its focus on how analytics is shaping off-the-field issues, whereas past events tended to lean more toward areas like player performance and evaluation.

Take a listen to this podcast to learn more about why businesses are finally ready to jump into the cloud for data management and how analytics is reshaping the face of sports media.

Ed Burns is site editor of SearchBusinessAnalytics. Email him at and follow him on Twitter: @EdBurnsTT.

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How do you think cloud-based data management systems will transform sports media?
Faster, cheaper data access means sports media will be able to carry "fringe" sports to reach a whole new audience at minimal cost.
Interesting point. At the MIT Sloan Sports Analytics Conference there was a good amount of talk about bringing less mainstream sports to new audiences. A lot of people have high hopes for this.
Which sports were discussed, Ed? Is competitive shuffleboard coming to a streaming device near me? 
If only! No, it was mainly what used to be called (still is called?) "extreme sports." Things like skate boarding, surfing, off-road racing. 
The sports analytics is key from a business standpoint and having the right cloud strategy being a part of that process is an important step.