Advanced analytics software

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  • social media analytics

    Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization's strategic business decisions. Continue Reading

  • RFM analysis (recency, frequency, monetary)

    RFM analysis is a marketing technique used to quantitatively rank and group customers based on the recency, frequency and monetary total of their recent transactions to identify the best customers and perform targeted marketing campaigns. Continue Reading

  • advanced analytics

    Advanced analytics is a broad category of inquiry that can be used to help drive changes and improvements in business practices. Continue Reading

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