Big data analytics

Big data analytics is the often complex process of examining big data to uncover information -- such as hidden patterns, correlations, market trends and customer preferences -- that can help organizations make informed business decisions.. See complete definition.

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  • logistic regression

    Logistic regression is a statistical analysis method to predict a binary outcome, such as yes or no, based on prior observations of a data set. Continue Reading

  • big data

    Big data is a combination of structured, semistructured and unstructured data collected by organizations that can be mined for information and used in machine learning projects, predictive modeling and other advanced analytics applications. Continue Reading

  • Predictive analytics in marketing: Achieving success

    The use of predictive analytics in marketing is transforming how companies sell to customers, but the learning curve can be steep. Here's what you need to know to be successful. Continue Reading

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