Customer analytics

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Customer analytics News

March 23, 2018 23 Mar'18
Cambridge Analytica-Facebook case shows need for ethical data mining

Ethical data collection practices are becoming even more important, as cases like Cambridge Analytica's misuse of Facebook data challenge consumer trust in enterprise analytics.
January 17, 2018 17 Jan'18
Hyper engine aims to give enterprise Tableau analytics a boost

The Hyper in-memory data engine added in Tableau 10.5 could make Tableau analytics capabilities more expansive, enabling the software to support new use cases, like IoT analytics.
December 15, 2017 15 Dec'17
Predictive analysis for business requires the right data

More data doesn't always benefit predictive analytics projects. Data sources must be scrutinized and understood before being used in a predictive model, experts warn at the AI World conference.
September 14, 2017 14 Sep'17
Siloed data doesn't have to stop you from doing advanced analytics

Breaking down data silos is rarely easy, but doing so can lead to more effective analytics that bring together data from all of a business's operational systems.

Bring yourself up to speed with our introductory content

Four first steps for customer data management

Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
Three factors for protecting sensitive data in the GDPR era

Data privacy is a hot topic nowadays thanks to GDPR and the Facebook data scandal. But how do data security, access control and data protection differ? Continue Reading
What goes into a customer analytics data integration framework

Customer data integration is a minefield for IT teams to navigate. But incorporating a set of core technical functions into an integration architecture can ease the process. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

AP uses data collaboration platform to spread data journalism

Data journalism reporters need tools that deliver quick context for stories on deadline. A data collaboration platform from data.world helps the Associated Press meet such needs. Continue Reading
AI functionality limited today but could be a game-changer

Limited AI capabilities could soon give way to technology that is truly transformative for enterprises, surpassing the overhyped functionality that we see today. Continue Reading
How to do a machine learning platform comparison

Experts share their top criteria for choosing the right machine learning vendor in a market that has become crowded and confusing in the last couple years. Continue Reading

Learn to apply best practices and optimize your operations.

Rethinking analytics processes spurs enterprise innovation

By taking a fresh look at the makeup of their analytics organizations, enterprises can innovate their business models and take advantage of digital disruption. Continue Reading
Diversified data sets for analytics deliver top results

Analytics teams should focus on data diversity to ensure that their projects deliver the most meaningful insights -- but they must be wary of some stumbling blocks. Continue Reading
Guide to using advanced analytics and AI in business applications

AI hype is becoming reality as the technology gains ground in businesses. Get tips on machine learning, cognitive computing and other advanced analytics initiatives in this guide. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Big data analytics for healthcare improves patient care, operations

As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
Predictive analytics improve customer experience journey

Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading
Big data users share their trying but winning analytics war stories

The challenges encountered in deriving business benefits from big data are huge, but so are the rewards. Hadoop and related technologies are easing those challenges to the point where companies are willing to graduate from experimental to full-blown... Continue Reading