New & Notable
Customer analytics News
May 03, 2019
The spotlight at SAS Global Forum 2019 was on the vendor's Viya analytics tools, which are getting new functionality and licensing options meant to spur deployments.
April 30, 2019
A new version of the SAS analytics platform adds a variety of AI features to SAS Viya, the cloud-based software that SAS hopes will secure its place in the AI future.
April 10, 2019
Google introduced a raft of updates to its cloud-based machine learning and AI products, including expanded capabilities for its AutoML and BigQuery ML tools.
October 12, 2018
With Looker 6, users of the BI platform can now access packaged applications that are designed for uses such as web analytics and digital marketing analytics.
Customer analytics Get Started
Bring yourself up to speed with our introductory content
Association rules are if-then statements that help to show the probability of relationships between data items within large data sets in various types of databases. Continue Reading
Big data analytics is the often complex process of examining large and varied data sets -- or big data -- to uncover information including hidden patterns, unknown correlations, market trends and customer preferences that can help organizations make... Continue Reading
Data sampling is a statistical analysis technique used to select, manipulate and analyze a representative subset of data points to identify patterns and trends in the larger data set being examined. Continue Reading
Evaluate Customer analytics Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
Data journalism reporters need tools that deliver quick context for stories on deadline. A data collaboration platform from data.world helps the Associated Press meet such needs. Continue Reading
Limited AI capabilities could soon give way to technology that is truly transformative for enterprises, surpassing the overhyped functionality that we see today. Continue Reading
Manage Customer analytics
Learn to apply best practices and optimize your operations.
The fast-food giant is acquiring Dynamic Yield, a big data analytics platform, in pursuit of a more personalized customer experience on drive-thru and digital orders. Continue Reading
Natural language processing tools and apps have finally arrived -- but how are organizations putting NLP to work? Here are some possibilities that might not be obvious. Continue Reading
How can organizations leverage social media analytics data? Analytics professionals offer tips, starting with picking metrics that track to your goals. Continue Reading
Problem Solve Customer analytics Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading
The challenges encountered in deriving business benefits from big data are huge, but so are the rewards. Hadoop and related technologies are easing those challenges to the point where companies are willing to graduate from experimental to full-blown... Continue Reading