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Customer analytics News
October 01, 2020
Professional sports teams and leagues are looking to the digital world as they seek other revenue streams due to the loss of fans in the seats during the COVID-19 pandemic.
August 21, 2020
Behavioral analytics tell more about a person's true self than consumer data, according to Gravy Analytics CEO Jeff White, and are therefore key to data-driven decisions.
February 17, 2020
Since 2017, more CXOs and CCOs have shown up in Gartner's customer experience management survey. They don't always report to the CMO, but marketing's ownership of CX is growing.
August 02, 2019
Organizations have to map out ethical boundaries for data mining and analytics applications, according to participants in a roundtable discussion on data and ethics.
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Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends. Continue Reading
Association rules are 'if-then' statements, that help to show the probability of relationships between data items, within large data sets in various types of databases. Continue Reading
Businesses can't immediately expect trust from customers. It requires a lot of effort to build and eventually gain customer loyalty, especially during a pandemic. Continue Reading
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As more analytics vendors adopt natural language tools, enterprises may want to think about the benefit the technology provides to their analytics abilities. Continue Reading
While traveling has been halted for most of us, marketing efforts in hospitality still go on, and one way to sharpen those efforts is building an emotional connection -- with data. Continue Reading
Speech analytics software in call centers helps organizations pinpoint areas of weakness to address in an effort to improve customer experience and efficiency. Continue Reading
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Machine learning can help businesses gain powerful analytics value from their data -- but only if it's done right. How much do you know about machine learning and related forms of AI? Continue Reading
As more enterprises adopt real-time analytics, new infrastructure and best practices are appearing. Here are some trending practices for streaming data analytics platforms. Continue Reading
This handbook examines the ethics of data mining and offers advice on missteps to avoid when mining and analyzing customer data to help drive marketing campaigns. Continue Reading
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Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading