Customer analytics news, help and research

Customer analytics News

January 25, 2021 25 Jan'21
Customer analytics firms merge to take on Salesforce, Adobe

Manthan Systems and RichRelevance, vendors specializing in customer analytics, recently merged to bring together AI-fueled insights with expertise in global retail.
October 01, 2020 01 Oct'20
Pandemic speeds up digital transformation in sports

Professional sports teams and leagues are looking to the digital world as they seek other revenue streams due to the loss of fans in the seats during the COVID-19 pandemic.
August 21, 2020 21 Aug'20
Customer location data leads to deeper level of insight

Behavioral analytics tell more about a person's true self than consumer data, according to Gravy Analytics CEO Jeff White, and are therefore key to data-driven decisions.
February 17, 2020 17 Feb'20
Chief experience officers, chief customer officers on rise

Since 2017, more CXOs and CCOs have shown up in Gartner's customer experience management survey. They don't always report to the CMO, but marketing's ownership of CX is growing.

Bring yourself up to speed with our introductory content

Predictive analytics in marketing: Achieving success

The use of predictive analytics in marketing is transforming how companies sell to customers, but the learning curve can be steep. Here's what you need to know to be successful. Continue Reading
big data analytics

Big data analytics is the often complex process of examining big data to uncover information -- such as hidden patterns, correlations, market trends and customer preferences -- that can help organizations make informed business decisions. Continue Reading
Apache Spark

Apache Spark is an open source parallel processing framework for running large-scale data analytics applications across clustered computers. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

What is predictive analytics? An enterprise guide

Predictive analytics is a form of advanced analytics that uses current and historical data to forecast activity, behavior and trends. Continue Reading
Benefits of predictive analytics for businesses

Predictive analytics' ability to forecast the future based on patterns in past data can give businesses a huge edge. Read about how to use this advanced form of business analytics. Continue Reading
What is data science? The ultimate guide

Data science is the process of using advanced analytics techniques and scientific principles to analyze data and extract valuable information for business decision-making, strategic planning and other uses. Continue Reading

Learn to apply best practices and optimize your operations.

6 challenges of building predictive analytics models

The use of predictive analytics in marketing can bring benefits companywide. But building a good predictive analytics model is not trivial. Here are six challenges. Continue Reading
Find out how smart you are about machine learning and AI

Machine learning can help businesses gain powerful analytics value from their data -- but only if it's done right. How much do you know about machine learning and related forms of AI? Continue Reading
Trends and top use cases for streaming data analytics

As more enterprises adopt real-time analytics, new infrastructure and best practices are appearing. Here are some trending practices for streaming data analytics platforms. Continue Reading

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Four first steps for customer data management

Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
Big data analytics for healthcare improves patient care, operations

As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
Predictive analytics improve customer experience journey

Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading