Customer analytics

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  • Predictive analytics in marketing: Achieving success

    The use of predictive analytics in marketing is transforming how companies sell to customers, but the learning curve can be steep. Here's what you need to know to be successful. Continue Reading

  • big data analytics

    Big data analytics is the often complex process of examining big data to uncover information -- such as hidden patterns, correlations, market trends and customer preferences -- that can help organizations make informed business decisions. Continue Reading

  • Apache Spark

    Apache Spark is an open source parallel processing framework for running large-scale data analytics applications across clustered computers. Continue Reading

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