Customer analytics

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Free Guide: 5 Data Science Tools to Consider

With the right data science tools, you can gain powerful insight out of the ever-growing pools of corporate data. Learn why data science experts are using Python, R, Jupyter Notebook, Tableau, and Keras.

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Customer analytics News

February 17, 2020 17 Feb'20
Chief experience officers, chief customer officers on rise

Since 2017, more CXOs and CCOs have shown up in Gartner's customer experience management survey. They don't always report to the CMO, but marketing's ownership of CX is growing.
August 02, 2019 02 Aug'19
Data ethics issues create minefields for analytics teams

Organizations have to map out ethical boundaries for data mining and analytics applications, according to participants in a roundtable discussion on data and ethics.
July 10, 2019 10 Jul'19
AI in digital marketing powers hidden advertisements

With AI in advertising and marketing, companies can provide potential customers with more personalized results, while also increasing engagement rates.
June 24, 2019 24 Jun'19
Power BI update firms up Microsoft analytics market

With its latest update to Power BI, Microsoft showed its commitment to its business intelligence platform and maintained its position as an industry leader.

Customer analytics Get Started

Bring yourself up to speed with our introductory content

product analytics

Product analytics is the process of gathering and transforming user-level data into insights that reveal how customers interact with specific products. Continue Reading
data scientist

A data scientist is a professional responsible for collecting, analyzing and interpreting extremely large amounts of data. The data scientist role is an offshoot of several traditional technical roles, including mathematician, scientist, ... Continue Reading
big data analytics

Big data analytics is the often complex process of examining large and varied data sets, or big data, to uncover information -- such as hidden patterns, unknown correlations, market trends and customer preferences -- that can help organizations make... Continue Reading

Evaluate Customer analytics Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Ethical data collection in the spotlight over new regulations

New regulations have put data privacy top of mind for many consumers. Here's a look at how businesses can incorporate ethical data collection -- and even benefit from it. Continue Reading
Compare the top 10 customer data platform software products

CDPs can provide a distinct competitive advantage, but selecting a product can be tricky. Learn about the top platforms on the market, including major features and pros and cons. Continue Reading
Salesforce acquisition of Tableau likely to bring changes

Since Salesforce's Tableau acquisition, many have wondered what will happen to Tableau's on-premises customers. Find out what industry experts have to say. Continue Reading

Manage Customer analytics

Learn to apply best practices and optimize your operations.

Trends and top use cases for streaming data analytics

As more enterprises adopt real-time analytics, new infrastructure and best practices are appearing. Here are some trending practices for streaming data analytics platforms. Continue Reading
Ethical data mining and analytics elude privacy, usage snafus

This handbook examines the ethics of data mining and offers advice on missteps to avoid when mining and analyzing customer data to help drive marketing campaigns. Continue Reading
Social media analytics applications live and die by the data

This handbook provides insight and advice on how to use analytics to get information on customer sentiment and marketing opportunities from sets of social media data. Continue Reading

Problem Solve Customer analytics Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Four first steps for customer data management

Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
Big data analytics for healthcare improves patient care, operations

As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
Predictive analytics improve customer experience journey

Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading