Customer analytics

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  • data scientist

    A data scientist is a professional responsible for collecting, analyzing and interpreting extremely large amounts of data. The data scientist role is an offshoot of several traditional technical roles, including mathematician, scientist, ... Continue Reading

  • big data analytics

    Big data analytics is the often complex process of examining large and varied data sets, or big data, to uncover information -- such as hidden patterns, unknown correlations, market trends and customer preferences -- that can help organizations make... Continue Reading

  • Ethical data mining and analytics elude privacy, usage snafus

    This handbook examines the ethics of data mining and offers advice on missteps to avoid when mining and analyzing customer data to help drive marketing campaigns. Continue Reading

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Evaluate Customer analytics Vendors & Products

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Manage Customer analytics

Learn to apply best practices and optimize your operations.

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Problem Solve Customer analytics Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

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