Customer analytics

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  • 6 ways to use analytics to improve customer engagement

    Organizations can delve into customer data to improve interactions, identify gaps and work toward better engagement. Here's how to start out, and how to build on what you have. Continue Reading

  • big data analytics

    Big data analytics is the often complex process of examining big data to uncover information -- such as hidden patterns, correlations, market trends and customer preferences -- that can help organizations make informed business decisions. Continue Reading

  • third-party cookie

    A third-party cookie is a cookie that is placed on a user's hard disk by a website from a domain other than the one a user is visiting. Continue Reading

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