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Customer analytics News
February 17, 2020
Since 2017, more CXOs and CCOs have shown up in Gartner's customer experience management survey. They don't always report to the CMO, but marketing's ownership of CX is growing.
August 02, 2019
Organizations have to map out ethical boundaries for data mining and analytics applications, according to participants in a roundtable discussion on data and ethics.
July 10, 2019
With AI in advertising and marketing, companies can provide potential customers with more personalized results, while also increasing engagement rates.
June 24, 2019
With its latest update to Power BI, Microsoft showed its commitment to its business intelligence platform and maintained its position as an industry leader.
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A data scientist is a professional responsible for collecting, analyzing and interpreting extremely large amounts of data. The data scientist role is an offshoot of several traditional technical roles, including mathematician, scientist, ... Continue Reading
Big data analytics is the often complex process of examining large and varied data sets, or big data, to uncover information -- such as hidden patterns, unknown correlations, market trends and customer preferences -- that can help organizations make... Continue Reading
This handbook examines the ethics of data mining and offers advice on missteps to avoid when mining and analyzing customer data to help drive marketing campaigns. Continue Reading
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New regulations have put data privacy top of mind for many consumers. Here's a look at how businesses can incorporate ethical data collection -- and even benefit from it. Continue Reading
CDPs can provide a distinct competitive advantage, but selecting a product can be tricky. Learn about the top platforms on the market, including major features and pros and cons. Continue Reading
Since Salesforce's Tableau acquisition, many have wondered what will happen to Tableau's on-premises customers. Find out what industry experts have to say. Continue Reading
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This handbook provides insight and advice on how to use analytics to get information on customer sentiment and marketing opportunities from sets of social media data. Continue Reading
Social media provides a fertile landscape of information and insight into consumer behavior, but collecting and analyzing that data carries all sorts of privacy pitfalls. Continue Reading
Digging into customer data can improve sales opportunities -- but how do you balance that against data privacy concerns? Get insights from data professionals. Continue Reading
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Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading