Customer analytics

New & Notable

Download this free guide

Free Guide: 5 Data Science Tools to Consider

With the right data science tools, you can gain powerful insight out of the ever-growing pools of corporate data. Learn why data science experts are using Python, R, Jupyter Notebook, Tableau, and Keras.

Corporate E-mail Address:
You forgot to provide an Email Address.
This email address doesn’t appear to be valid.
This email address is already registered. Please login.
You have exceeded the maximum character limit.
Please provide a Corporate E-mail Address.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.

Customer analytics News

October 01, 2020 01 Oct'20
Pandemic speeds up digital transformation in sports

Professional sports teams and leagues are looking to the digital world as they seek other revenue streams due to the loss of fans in the seats during the COVID-19 pandemic.
August 21, 2020 21 Aug'20
Customer location data leads to deeper level of insight

Behavioral analytics tell more about a person's true self than consumer data, according to Gravy Analytics CEO Jeff White, and are therefore key to data-driven decisions.
February 17, 2020 17 Feb'20
Chief experience officers, chief customer officers on rise

Since 2017, more CXOs and CCOs have shown up in Gartner's customer experience management survey. They don't always report to the CMO, but marketing's ownership of CX is growing.
August 02, 2019 02 Aug'19
Data ethics issues create minefields for analytics teams

Organizations have to map out ethical boundaries for data mining and analytics applications, according to participants in a roundtable discussion on data and ethics.

Customer analytics Get Started

Bring yourself up to speed with our introductory content

predictive analytics

Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends. Continue Reading
association rules

Association rules are 'if-then' statements, that help to show the probability of relationships between data items, within large data sets in various types of databases. Continue Reading
Key strategies to build and monitor customer loyalty and trust

Businesses can't immediately expect trust from customers. It requires a lot of effort to build and eventually gain customer loyalty, especially during a pandemic. Continue Reading

Evaluate Customer analytics Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Enterprise analytics benefits of natural language processing

As more analytics vendors adopt natural language tools, enterprises may want to think about the benefit the technology provides to their analytics abilities. Continue Reading
Emotions analytics helps Hotels.com connect with customers

While traveling has been halted for most of us, marketing efforts in hospitality still go on, and one way to sharpen those efforts is building an emotional connection -- with data. Continue Reading
How speech analytics can benefit call centers

Speech analytics software in call centers helps organizations pinpoint areas of weakness to address in an effort to improve customer experience and efficiency. Continue Reading

Manage Customer analytics

Learn to apply best practices and optimize your operations.

Find out how smart you are about machine learning and AI

Machine learning can help businesses gain powerful analytics value from their data -- but only if it's done right. How much do you know about machine learning and related forms of AI? Continue Reading
Trends and top use cases for streaming data analytics

As more enterprises adopt real-time analytics, new infrastructure and best practices are appearing. Here are some trending practices for streaming data analytics platforms. Continue Reading
Ethical data mining and analytics elude privacy, usage snafus

This handbook examines the ethics of data mining and offers advice on missteps to avoid when mining and analyzing customer data to help drive marketing campaigns. Continue Reading

Problem Solve Customer analytics Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Four first steps for customer data management

Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
Big data analytics for healthcare improves patient care, operations

As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
Predictive analytics improve customer experience journey

Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading