Customer analytics
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Customer analytics News
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October 01, 2020
01
Oct'20
Pandemic speeds up digital transformation in sports
Professional sports teams and leagues are looking to the digital world as they seek other revenue streams due to the loss of fans in the seats during the COVID-19 pandemic.
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August 21, 2020
21
Aug'20
Customer location data leads to deeper level of insight
Behavioral analytics tell more about a person's true self than consumer data, according to Gravy Analytics CEO Jeff White, and are therefore key to data-driven decisions.
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February 17, 2020
17
Feb'20
Chief experience officers, chief customer officers on rise
Since 2017, more CXOs and CCOs have shown up in Gartner's customer experience management survey. They don't always report to the CMO, but marketing's ownership of CX is growing.
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August 02, 2019
02
Aug'19
Data ethics issues create minefields for analytics teams
Organizations have to map out ethical boundaries for data mining and analytics applications, according to participants in a roundtable discussion on data and ethics.
Customer analytics Get Started
Bring yourself up to speed with our introductory content
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third-party cookie
A third-party cookie is a cookie that is placed on a user's hard disk by a website from a domain other than the one a user is visiting. Continue Reading
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predictive analytics
Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends. Continue Reading
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association rules
Association rules are 'if-then' statements, that help to show the probability of relationships between data items, within large data sets in various types of databases. Continue Reading
Evaluate Customer analytics Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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6 top business benefits of real-time data analytics
The potential benefits of real-time analytics applications for organizations include faster decision-making, increased business agility, better customer service and more. Continue Reading
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What is data science? The ultimate guide
Data science is the process of using advanced analytics techniques and scientific principles to analyze data and extract valuable information for business decision-making, strategic planning and other uses. Continue Reading
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Analytics in real estate thrive in the commercial market
Data can drive everything from investment to redevelopment in the commercial real estate spaces, and analytics will continue to lead change in the industry. Continue Reading
Manage Customer analytics
Learn to apply best practices and optimize your operations.
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Find out how smart you are about machine learning and AI
Machine learning can help businesses gain powerful analytics value from their data -- but only if it's done right. How much do you know about machine learning and related forms of AI? Continue Reading
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Trends and top use cases for streaming data analytics
As more enterprises adopt real-time analytics, new infrastructure and best practices are appearing. Here are some trending practices for streaming data analytics platforms. Continue Reading
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Ethical data mining and analytics elude privacy, usage snafus
This handbook examines the ethics of data mining and offers advice on missteps to avoid when mining and analyzing customer data to help drive marketing campaigns. Continue Reading
Problem Solve Customer analytics Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Four first steps for customer data management
Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
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Big data analytics for healthcare improves patient care, operations
As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
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Predictive analytics improve customer experience journey
Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading