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Customer analytics News
July 10, 2019
With AI in advertising and marketing, companies can provide potential customers with more personalized results, while also increasing engagement rates.
June 24, 2019
With its latest update to Power BI, Microsoft showed its commitment to its business intelligence platform and maintained its position as an industry leader.
May 03, 2019
The spotlight at SAS Global Forum 2019 was on the vendor's Viya analytics tools, which are getting new functionality and licensing options meant to spur deployments.
April 30, 2019
A new version of the SAS analytics platform adds a variety of AI features to SAS Viya, the cloud-based software that SAS hopes will secure its place in the AI future.
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Association rules are if-then statements that help to show the probability of relationships between data items within large data sets in various types of databases. Continue Reading
Big data analytics is the often complex process of examining large and varied data sets -- or big data -- to uncover information including hidden patterns, unknown correlations, market trends and customer preferences that can help organizations make... Continue Reading
Data sampling is a statistical analysis technique used to select, manipulate and analyze a representative subset of data points to identify patterns and trends in the larger data set being examined. Continue Reading
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With Looker 6, users of the BI platform can now access packaged applications that are designed for uses such as web analytics and digital marketing analytics. Continue Reading
Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
Data journalism reporters need tools that deliver quick context for stories on deadline. A data collaboration platform from data.world helps the Associated Press meet such needs. Continue Reading
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This handbook provides insight and advice on how to use analytics to get information on customer sentiment and marketing opportunities from sets of social media data. Continue Reading
Social media provides a fertile landscape of information and insight into consumer behavior, but collecting and analyzing that data carries all sorts of privacy pitfalls. Continue Reading
Digging into customer analytics can improve sales opportunities -- but how does an organization balance that against data privacy concerns? Get insights from data professionals. Continue Reading
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As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading
The challenges encountered in deriving business benefits from big data are huge, but so are the rewards. Hadoop and related technologies are easing those challenges to the point where companies are willing to graduate from experimental to full-blown... Continue Reading