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Customer analytics News
March 23, 2018
Ethical data collection practices are becoming even more important, as cases like Cambridge Analytica's misuse of Facebook data challenge consumer trust in enterprise analytics.
January 17, 2018
The Hyper in-memory data engine added in Tableau 10.5 could make Tableau analytics capabilities more expansive, enabling the software to support new use cases, like IoT analytics.
December 15, 2017
More data doesn't always benefit predictive analytics projects. Data sources must be scrutinized and understood before being used in a predictive model, experts warn at the AI World conference.
September 14, 2017
Breaking down data silos is rarely easy, but doing so can lead to more effective analytics that bring together data from all of a business's operational systems.
Customer analytics Get Started
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Big data and predictive analytics may seem synonymous, but understanding the constraints of each discipline is the key to extracting business value from projects that combine them. Continue Reading
Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends. Continue Reading
Predictive analytics is no longer confined to data scientists and other highly skilled analysts. But other users need to understand what it involves before they start building models. Continue Reading
Evaluate Customer analytics Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Limited AI capabilities could soon give way to technology that is truly transformative for enterprises, surpassing the overhyped functionality that we see today. Continue Reading
Experts share their top criteria for choosing the right machine learning vendor in a market that has become crowded and confusing in the last couple years. Continue Reading
This big data analytics tools comparison examines products from the leading vendors and provides insight into how you can differentiate between the various offerings. Continue Reading
Manage Customer analytics
Learn to apply best practices and optimize your operations.
By taking a fresh look at the makeup of their analytics organizations, enterprises can innovate their business models and take advantage of digital disruption. Continue Reading
Analytics teams should focus on data diversity to ensure that their projects deliver the most meaningful insights -- but they must be wary of some stumbling blocks. Continue Reading
AI hype is becoming reality as the technology gains ground in businesses. Get tips on machine learning, cognitive computing and other advanced analytics initiatives in this guide. Continue Reading
Problem Solve Customer analytics Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading
The challenges encountered in deriving business benefits from big data are huge, but so are the rewards. Hadoop and related technologies are easing those challenges to the point where companies are willing to graduate from experimental to full-blown... Continue Reading