Customer analytics

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  • association rules (in data mining)

    Association rules are if-then statements that help to show the probability of relationships between data items within large data sets in various types of databases. Continue Reading

  • big data analytics

    Big data analytics is the often complex process of examining large and varied data sets -- or big data -- to uncover information including hidden patterns, unknown correlations, market trends and customer preferences that can help organizations make... Continue Reading

  • data sampling

    Data sampling is a statistical analysis technique used to select, manipulate and analyze a representative subset of data points to identify patterns and trends in the larger data set being examined. Continue Reading

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