Customer analytics news, help and research

Customer analytics News

January 25, 2021 25 Jan'21
Customer analytics firms merge to take on Salesforce, Adobe

Manthan Systems and RichRelevance, vendors specializing in customer analytics, recently merged to bring together AI-fueled insights with expertise in global retail.
October 01, 2020 01 Oct'20
Pandemic speeds up digital transformation in sports

Professional sports teams and leagues are looking to the digital world as they seek other revenue streams due to the loss of fans in the seats during the COVID-19 pandemic.
August 21, 2020 21 Aug'20
Customer location data leads to deeper level of insight

Behavioral analytics tell more about a person's true self than consumer data, according to Gravy Analytics CEO Jeff White, and are therefore key to data-driven decisions.
February 17, 2020 17 Feb'20
Chief experience officers, chief customer officers on rise

Since 2017, more CXOs and CCOs have shown up in Gartner's customer experience management survey. They don't always report to the CMO, but marketing's ownership of CX is growing.

Bring yourself up to speed with our introductory content

social media analytics

Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization's strategic business decisions. Continue Reading
advanced analytics

Advanced analytics is a broad category of inquiry that can be used to help drive changes and improvements in business practices. Continue Reading
Google Analytics

Google Analytics is a free web analytics service that provides statistics and analytical tools for search engine optimization (SEO) and marketing purposes. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

6 top business benefits of real-time data analytics

The potential benefits of real-time analytics applications for organizations include faster decision-making, increased business agility, better customer service and more. Continue Reading
What is data science? The ultimate guide

Data science is the process of using advanced analytics techniques and scientific principles to analyze data and extract valuable information for business decision-making, strategic planning and other uses. Continue Reading
Analytics in real estate thrive in the commercial market

Data can drive everything from investment to redevelopment in the commercial real estate spaces, and analytics will continue to lead change in the industry. Continue Reading

Learn to apply best practices and optimize your operations.

Find out how smart you are about machine learning and AI

Machine learning can help businesses gain powerful analytics value from their data -- but only if it's done right. How much do you know about machine learning and related forms of AI? Continue Reading
Trends and top use cases for streaming data analytics

As more enterprises adopt real-time analytics, new infrastructure and best practices are appearing. Here are some trending practices for streaming data analytics platforms. Continue Reading
Ethical data mining and analytics elude privacy, usage snafus

This handbook examines the ethics of data mining and offers advice on missteps to avoid when mining and analyzing customer data to help drive marketing campaigns. Continue Reading

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Four first steps for customer data management

Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
Big data analytics for healthcare improves patient care, operations

As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
Predictive analytics improve customer experience journey

Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading