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Customer analytics News
October 12, 2018
With Looker 6, users of the BI platform can now access packaged applications that are designed for uses such as web analytics and digital marketing analytics.
March 23, 2018
Ethical data collection practices are becoming even more important, as cases like Cambridge Analytica's misuse of Facebook data challenge consumer trust in enterprise analytics.
January 17, 2018
The Hyper in-memory data engine added in Tableau 10.5 could make Tableau analytics capabilities more expansive, enabling the software to support new use cases, like IoT analytics.
December 15, 2017
More data doesn't always benefit predictive analytics projects. Data sources must be scrutinized and understood before being used in a predictive model, experts warn at the AI World conference.
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Association rules are if-then statements that help to show the probability of relationships between data items within large data sets in various types of databases. Continue Reading
Big data analytics is the often complex process of examining large and varied data sets -- or big data -- to uncover information including hidden patterns, unknown correlations, market trends and customer preferences that can help organizations make... Continue Reading
Data sampling is a statistical analysis technique used to select, manipulate and analyze a representative subset of data points to identify patterns and trends in the larger data set being examined. Continue Reading
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Forrester's Mike Gualtieri details how to develop a unified plan to manage customer data that gives business users what they need to manage CRM programs. Continue Reading
Data journalism reporters need tools that deliver quick context for stories on deadline. A data collaboration platform from data.world helps the Associated Press meet such needs. Continue Reading
Limited AI capabilities could soon give way to technology that is truly transformative for enterprises, surpassing the overhyped functionality that we see today. Continue Reading
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How can organizations leverage social media analytics data? Analytics professionals offer tips, starting with picking metrics that track to your goals. Continue Reading
Customer data analytics are easy to gather in the social media era -- but they can be misleading if based on sentiment analysis culled from automated social media monitoring. Continue Reading
Analyzing customer interactions to create a predictive analytics model isn't foolproof. Expert David Loshin shares four factors that could stymie your efforts. Continue Reading
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As the amount of patient data in hospitals continues to grow, healthcare big data analytics can help improve patient safety by providing valuable insights in near-real time. Continue Reading
Azumi Mobile, a smartphone manufacturer, takes advantage of software from DeviceBits to merge AI, machine learning and predictive analytics to overhaul its customer experience journey. Continue Reading
The challenges encountered in deriving business benefits from big data are huge, but so are the rewards. Hadoop and related technologies are easing those challenges to the point where companies are willing to graduate from experimental to full-blown... Continue Reading