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Ten key performance indicator (KPI) templates for your dashboards

Here you’ll find 10 KPI templates you can use for your dashboards and scorecards. KPI scorecard templates include value of new business and customer satisfaction.

In this excerpt from Key Performance Indicators: Developing, Implementing and Using Winning KPIs, readers will...

find several examples of key performance indicator (KPI) templates they can use for their executive dashboards and business scorecards. The KPI template examples include: customer satisfaction, employee satisfaction, value of new business, net profit before tax, return on capital employed, cash flow, expenses as a ratio to revenue, health and safety, manufacturing capacity and operational efficiency.


Table of contents:

* Ten key performance indicator (KPI) templates for your dashboards
* Creating key performance indicator (KPI) reports and dashboard design
Twelve KPI dashboard examples & KPI scorecard examples to get started

Chapter 5

Templates for Reporting Performance Measures

The reporting framework must accommodate the requirements of different levels in the organization and the reporting frequency that supports timely decision making. This chapter presents some better-practice formats that will help speed up this vital step.

This chapter should be read in conjunction with the white papers and books written by Stephen Few, see

 Reporting Key Result Indicators in a Dashboard to the Board

A dashboard should be a one-page display, such as the examples in Exhibits 5.1 and 5.2. The commentary should be included on this page.

A good dashboard with the key result indicators (KRIs) going in the right direction will give the board confidence that management knows what it is doing and that the ship is being steered in the right direction. The board can then concentrate on what it does best: focusing on the horizon for icebergs in the first-class lounge instead of parking themselves on the ship’s bridge and getting in the way of the captain, who is trying to perform the important day-to-day duties. Ten examples of KRI board dashboard graphs can be found in Exhibit 5.3.

 EXHIBIT 5.1 Nine-Graph Dashboard Example
Nine-Graph Dashboard Example

 Customer Satisfaction
Customer satisfaction needs to be measured at least every three months by using statistical samples and focusing on your top 10% to 20% of customers (the ones that are generating most if not all of your bottom line). This process does not need to be overly expensive. If you think once a year is adequate for customer satisfaction, stick to running a sports club; you are not safe in the public or private sectors.

EXHIBIT 5.2 Six-Graph Dashboard Example
Six-Graph Dashboard Example

 EXHIBIT 5.3 KRIs for a Board Dashboard
KRIs for a Board Dashboard

Employee Satisfaction
This is no different or less important than customer satisfaction. As one person said, “Happy staff make happy customers, who make happy owners.” If you believe in this connection, run a survey now! A staff satisfaction survey need not be expensive and should never be done covering all staff; instead, it should be replaced by a rolling survey with a vertical and horizontal slice of the management and staff.

More on executive dashboards and business intelligence

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Business scorecard: Employee Satisfaction

 Value of New Business
All businesses in the private sector need to focus on the growth of their rising-star products. It is important to monitor the pickup of this new business, especially among the top 10% to 20% of customers, who create most of the bottom line.

Executive dashboard: Value of New Business

Net Profit before Tax
Since the board will always have a focus on the year-end, it is worthwhile to show the cumulative net profit before tax (NPBT). This graph will include the most recent forecast that should be updated on a quarterly basis bottom-up. This is the only KRI graph that starts at the beginning of the year; the rest should show a rolling 15- to 18-month trend.

Executive dashboard example: Net profit before tax

 Return on Capital Employed
Return on capital employed (ROCE) is the old stalwart of reporting. The difference now is that ROCE is no longer a key performance indicator (KPI) but a key result indicator (KRI). This graph needs to be a 15- to 20-month trend graph.

Business scorecard example: Return on Capital Employed

 Cash Flow
The cash flow graph goes back at least 12 months and should be projected out at least 6 months forward.

Executive dashboard example: Cash Flow

 Expenses as a Ratio to Revenue
The board should be interested in how effective the organization has been in utilizing technology and continuous improvement to ensure that cost of operations is tracking well against revenue.

Business scorecard example: expenses as a ratio to revenue

 Health and Safety
All boards are interested in health and safety; the well-being of staff is a much higher priority these days than it was in the past.

Executive dashboard example: Health and Safety

Monitoring the capacity of key machines and plant should go forward at least 5 to 12 months. The board needs to be aware of capacity limitations, and such a graph will help focus board members on new capital expenditure requirements.

Business scorecard: Capacity

Operational Efficiency
Operational efficiency is a composite index based on a variety of statistics, such as delivered in full on time, portion of idle machine time (measuring key machines only), and the like.

Executive dashboard: Operational efficiency

More on transaction management and operations:



This was last published in March 2010

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