'Big data' analytics: Hype or the real thing?

“Big data” analytics gained a lot of momentum in 2011 as a potential way for companies to take full advantage of all the structured and unstructured data they’re collecting to help make sound business decisions -- and get competitive advantages over their business rivals. But is it all hype, or is there real business value to be gained by analyzing big data? To find out, SearchBusinessAnalytics.com Editorial Director Hannah Smalltree sat down with consultant Jill Dyche to ask her what the big deal is about big data.

In this five-minute video interview recorded at the Pacific Northwest BI Summit 2011 in Grants Pass, Ore., viewers will:


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